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 Search Engine Optimization or SEO is vital for any website as it improves your website's pagerank and visibility on the internet. About 75% of all online transactions begin with Search Engines and Google alone has some 8 billion web pages. 85% of users only look at the first page of results. In any search your website should aim to come in at number 1 under the relevant keywords for your site. Search Engine Optimization enhances your website so that it tallies with search engine algorithms and will give it a higher chance of quicker indexing and higher page ranking. Ensuring your website is optimized for the search engines is now a critical element to any website marketing strategy. Search Engine Optimization involves: Identifying Key Words and Phrases Our professionals will research and analyse your website, liaising with you in selecting the correct key phrases and words. This is critical as it will bring the most relevant traffic to your website. Analysing Your Website A number of factors are important when optimizing a website, including the content and structure of the website's copy, page layout and the HTML meta-tags. Expert programmers and analysts will make recommendations and work with you to achieve optimizing your website to the best possible advantage. Submission to Search Engines, Directories and Business Sites Your website will be submitted to the major search engines Google, Yahoo etc and to directories and businesses sites that are relevant to your particular field of business to increase website visibility and targeted traffic. Monitoring Progress This is an essential part of Search Engine Optimization. It takes approximately 3 – 4 months to achieve a good search engine position due to the manner in which search engines operate. Your website will be constantly monitored, optimized and reported on to assist its progress and visibility. |